This morning we woke up to the sound of the communist propaganda news radio. Refreshed from our trip to Ha Long Bay, we embarked on another business trip to the Ford Assembly plant. When we arrived, the general director Mike Pease and a few of his colleagues greeted us. Throughout the presentation, Mike highlighted that he has been working in Asia for over 20 years and specifically with Ford for 15 years. He explained that economically Vietnam is one of the smallest areas for the auto industry; however, its growing middle class is creating a platform for great success in the future. Currently, cars produced by Ford are considered luxuries in Vietnam. Because of the taxes, a car sold in Australia may cost around $25,000, while a car sold in Vietnam may cost $50,000.
Another key part of the presentation explored one of Ford’s initiatives, Project 30. Project 30’s goal is to improve the regulatory environment in Vietnam by reducing the costs and risks of administrative procedures, producing concrete results, and transforming the government’s ability to effectively manage the market economy. Some headed back to the hotel while others ventured out to interact with the locals. While shopping for North Face bags and Jackets, a couple of us encountered a group of little girls selling postcards. The night consisted of everybody cramming their bags for our next adventure in Hue, Vietnam!
Ashley Gill & Lauren Beckham
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